If you do your homework well and research well into profitable keywords that Google users are using, you can predict changes in demand and even produce products, services and content before your competition know what is happening. By this you stay one step ahead and have money coming into your business very easily because you know what the people want.
If you are looking for targeted website traffic you need to realize the value of a keyword and how it applies to your site. If you own an online clothing store, do you make more sales from visitors searching for 'blue jeans' or 'brown chinos'? If you use a good keyword tool you can uncover words your potential customers are using, weave it around your content or advertising strategies and close in some good sales.
Getting good keywords you can use does not always mean good numbers. So getting a keyword that has 10,000 searches every day might not exactly convert in sales for you. Studies show that the words that do convert are over 70% of the keywords being used online and average only about 500 searches daily. These keywords are known as long tail keywords and convert better because they tell you when a person is in buying mode and not looking for free information on the Web.
The whole idea of a long tail keyword is that it is more specified and not general or broad-based. What this means is that a user is more targeted or specific with his needs. A user types in 'shoes' and this could mean; boots, brogues, stilettos, baby shoes, white sneakers and more. But if another user types in 'cheap blue Airforce Ones' you have a good idea of what he wants and is looking for. A good long tail keyword is usually made up of 4-9 keywords in a thread. If you want targeted traffic, try to rank high for long tailed keywords.
Google's AdWords Keyword tool is a free SEO research tool you can use. This awesome tool suggests keywords and also gives you a search volume figure. To use this tool effectively, ensure that when you are looking for a variants of a keyword that you set to exact and local monthly searches. This keyword tool works great.
Do not toy with keyword research if you crave targeted website traffic. Ensure that you use keywords that tally with what you are offering. If you try to manipulate keywords not related to your online business for a quick buck, it won't work. Choose keywords that work with your website. Nothing stops you from tweaking your site, product or service if you uncover keywords that you can tweak to your advantage.
Stay away from competitive keywords. They are already taken by the big guns. And you would most likely never make it to 'Google's Holy Grail 1st page' no matter how hard you try. So after coming up with long tail keywords
0 comments:
Post a Comment